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election2001
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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win 1M

Bromsgrove
Conservative hold

Constituency Profile by Robert Waller
This would have been an extremely close result if Labour had obtained the national average swing in 1997, but Julie Kirkbride did well to hold on to a majority of nearly 5,000 after her party's vote dropped by 7pc. The result, which was one of the Tories' best anywhere and certainly very useful in a potential marginal, is hard to explain. The seat was almost unaltered, so these are genuine figures we are dealing with, not notional results for 1992 in a much changed seat. There was a Referendum candidate, which eliminates another possible cause. Miss Kirkbride was an attractive candidate, but it is hard to quantify the effect of this; conventionally it is argued that personal votes are small, particularly for new MPs. There may be a very local element to the story, as Peter Luff did nearly as well in neighbouring Mid Worcestershire, but both Wyre Forest and Redditch saw double figure drops in the Tory percentage and were lost to Labour. There is some evidence that the Liberal Democrats were not tactically squeezed here as elsewhere in the county and beyond.

Personality Profile by Byron Criddle
Julie Kirkbride, the Conservatives' fake blonde bombshell, won here in 1997, one of a mere handful of new Tory women MPs. A standard orthodox rightwing Eurosceptic she hails from a working class Yorkshire background, born 1960, and rising via grammar school to Girton College, Cambridge and then jobs in TV and on the Telegraph as a much-admired Press Gallery journalist. Variously seen as "toothsome and buxom" and as "firey, forthright and fetching", she married in 1997 as his second wife, fellow MP Andrew Mackay, and has rivalled five of Blair's babes in also producing a babe of her own, Angus, in 2000. Latterly she has worried about the safety of single dose MMR vaccine for babies.

Internet Links for this constituency
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 37.12% 14.99% 247.57
Affluent Greys, Rural Communities 0.00% 2.13% 0.00
Prosperous Pensioners, Retirement Areas 1.10% 2.49% 44.15
Expanding
Affluent Executives, Family Areas 7.19% 4.43% 162.38
Well-Off Workers, Family Areas 13.50% 7.27% 185.58
Rising
Affluent Urbanites, Town & City Areas 0.27% 2.56% 10.46
Prosperous Professionals, Metropolitan Areas 0.02% 2.04% 0.91
Better-Off Executives, Inner City Areas 0.08% 3.94% 1.91
Settling
Comfortable Middle Agers, Mature Home Owning Areas 18.31% 13.04% 140.46
Skilled Workers, Home Owning Areas 7.29% 12.70% 57.37
Aspiring
New Home Owners, Mature Communities 7.90% 8.14% 97.01
White Collar Workers, Better-Off Multi Ethnic Areas 0.00% 4.02% 0.00
Striving
Older People, Less Prosperous Areas 1.11% 3.19% 34.75
Council Estate Residents, Better-Off Homes 5.46% 11.31% 48.27
Council Estate Residents, High Unemployment 0.61% 3.06% 19.80
Council Estate Residents, Greatest Hardship 0.00% 2.52% 0.00
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.06% 0.06% 100.61
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
0-5K 6.07% 9.41% 64.45
5-10K 12.27% 16.63% 73.77
10-15K 14.09% 16.58% 84.97
15-20K 13.02% 13.58% 95.83
20-25K 10.98% 10.39% 105.67
25-30K 8.88% 7.77% 114.27
30-35K 7.05% 5.79% 121.64
35-40K 5.54% 4.33% 127.86
40-45K 4.34% 3.27% 133.05
45-50K 3.41% 2.48% 137.34
50-55K 2.68% 1.90% 140.85
55-60K 2.12% 1.47% 143.70
60-65K 1.68% 1.15% 145.98
65-70K 1.34% 0.91% 147.79
70-75K 1.07% 0.72% 149.19
75-80K 0.86% 0.57% 150.25
80-85K 0.70% 0.46% 151.02
85-90K 0.57% 0.37% 151.55
90-95K 0.46% 0.31% 151.86
95-100K 0.38% 0.25% 152.00
100K + 2.00% 1.34% 148.83

Local Map of the constituency
Bromsgrove - Local Map of the constituency

National Map of the constituency
Bromsgrove - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (7.08%)
Conservative (-  6.94%) Liberal Democrat (-  1.92%)
Conservative (4.59%) Liberal Democrat (0.01%)
Labour (-  3.85%)
Con - 6.94%
Lab 7.08%
LD - 1.92%
Con 4.59%
Lab - 3.85%
LD 0.01%
2001 Results - General Election (7 June 2001)
Julie Kirkbride
Conservative hold
Con Conservative (51.75%) 23,640 51.75%
Lab Labour (33.93%) 15,502 33.93%
LD Liberal Democrat (11.89%) 5,430 11.89%
Oth Other (2.43%) 1,112 2.43%
Maj Majority (17.81%) 8,138 17.81%
Turn Turnout (67.07%) 45,684 67.07%
2001 Results - General Election (7 June 2001)
Julie Kirkbride
Conservative hold
UK Ian Gregory 1,112 2.43%
C Julie Kirkbride 23,640 51.75%
L Peter McDonald 15,502 33.93%
LD Margaret Rowley 5,430 11.89%
Candidates representing 4 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Julie Kirkbride
Conservative
Con Conservative (47.16%) 24,620 47.16%
Lab Labour (37.78%) 19,725 37.78%
LD Liberal Democrat (11.88%) 6,200 11.88%
Ref Referendum (2.70%) 1,411 2.70%
Oth Other (0.48%) 251 0.48%
Maj Majority (9.38%) 4,895 9.38%
Turn Turnout (77.07%) 52,207 77.07%
1992 Results -  General Election (9 April 1992)
Conservative
Con Conservative (54.10%) 31,773 54.10%
Lab Labour (30.70%) 18,021 30.70%
LD Liberal Democrat (13.80%) 8,118 13.80%
Oth Other (1.50%) 858 1.50%
Maj Majority (23.40%) 13,752 23.40%
Turn Turnout (82.68%) 58,770 82.68%

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