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election2001
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Devon East
Conservative hold

Constituency Profile by Robert Waller
Sir Peter Emery, a veteran Conservative knight of the old school, is likely to be able to pass on a seat with one of the highest proportions of elderly residents to Hugo Swire, a 41 year old Etonian ex Grenadier Guards officer and deputy director of Sotheby's, who finished a distant fourth in Greenock and Inverclyde in 1997. This is the seat in Devon wit the highest percentage of pensioners, over a third of the whole. Most of the voters in Budleigh Salterton are in their sixties or above, as they are in central Sidmouth. Overall, this strip of the county between the Exe and the Dorset border is clearly its most Tory part.

Personality Profile by Byron Criddle
With the retirement of Sir Peter Emery, Hugo Swire stands for the Conservatives, as one of only four Old Etonians inheriting Conservative-held seats in 2001. Born 1959, after Eton he attended St Andrew’s University and Sandhurst, and was commissioned for three years in the Grenadier Guards. He has been with Sotheby’s since 1988, currently as Director, and previously was head of development at the National Gallery. He is the son-in-law of the former Conservative Defence Secretary, Sir John Nott. With such a dated if impeccable pedigree of a rare Tory aesthete, his reputation is marred only by his allegedly having mistaken Kenneth Clarke’s wife for a lavatory attendant.
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 7.07% 14.99% 47.15
Affluent Greys, Rural Communities 9.54% 2.13% 448.68
Prosperous Pensioners, Retirement Areas 33.89% 2.49% 1,362.97
Expanding
Affluent Executives, Family Areas 1.34% 4.43% 30.29
Well-Off Workers, Family Areas 3.26% 7.27% 44.78
Rising
Affluent Urbanites, Town & City Areas 0.00% 2.56% 0.00
Prosperous Professionals, Metropolitan Areas 0.00% 2.04% 0.00
Better-Off Executives, Inner City Areas 2.40% 3.94% 60.84
Settling
Comfortable Middle Agers, Mature Home Owning Areas 14.50% 13.04% 111.24
Skilled Workers, Home Owning Areas 3.38% 12.70% 26.59
Aspiring
New Home Owners, Mature Communities 13.20% 8.14% 162.04
White Collar Workers, Better-Off Multi Ethnic Areas 4.91% 4.02% 122.16
Striving
Older People, Less Prosperous Areas 2.59% 3.19% 81.39
Council Estate Residents, Better-Off Homes 3.32% 11.31% 29.39
Council Estate Residents, High Unemployment 0.01% 3.06% 0.39
Council Estate Residents, Greatest Hardship 0.59% 2.52% 23.34
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.00% 0.06% 1.76
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
£0-5K 10.35% 9.41% 109.91
£5-10K 19.80% 16.63% 119.06
£10-15K 19.36% 16.58% 116.75
£15-20K 14.94% 13.58% 110.00
£20-25K 10.60% 10.39% 101.99
£25-30K 7.31% 7.77% 94.05
£30-35K 5.02% 5.79% 86.69
£35-40K 3.47% 4.33% 80.03
£40-45K 2.42% 3.27% 74.09
£45-50K 1.71% 2.48% 68.81
£50-55K 1.22% 1.90% 64.10
£55-60K 0.88% 1.47% 59.91
£60-65K 0.65% 1.15% 56.16
£65-70K 0.48% 0.91% 52.79
£70-75K 0.36% 0.72% 49.76
£75-80K 0.27% 0.57% 47.02
£80-85K 0.21% 0.46% 44.54
£85-90K 0.16% 0.37% 42.27
£90-95K 0.12% 0.31% 40.20
£95-100K 0.10% 0.25% 38.31
£100K + 0.40% 1.34% 29.54

Local Map of the constituency
Devon East - Local Map of the constituency

National Map of the constituency
Devon East - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (5.48%) Liberal Democrat (2.03%)
Conservative (-  9.12%)
Conservative (4.03%) Liberal Democrat (1.15%)
Labour (-  1.01%)
Con - 9.12%
Lab 5.48%
LD 2.03%
Con 4.03%
Lab - 1.01%
LD 1.15%
2001 Results - General Election (7 June 2001)
Hugo Swire
Conservative hold
Con Conservative (47.41%) 22,681 47.41%
Lab Labour (16.67%) 7,974 16.67%
LD Liberal Democrat (30.28%) 14,486 30.28%
Oth Other (5.64%) 2,696 5.64%
Maj Majority (17.13%) 8,195 17.13%
Turn Turnout (68.07%) 47,837 68.07%
2001 Results - General Election (7 June 2001)
Hugo Swire
Conservative hold
LD Tim Dumper 14,486 30.28%
L Phil Starr 7,974 16.67%
C Hugo Swire 22,681 47.41%
UK David Wilson 2,696 5.64%
Candidates representing 4 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Peter Emery
Conservative
Con Conservative (43.38%) 22,797 43.38%
Lab Labour (17.68%) 9,292 17.68%
LD Liberal Democrat (29.13%) 15,308 29.13%
Ref Referendum (6.09%) 3,200 6.09%
Oth Other (3.72%) 1,953 3.72%
Maj Majority (14.25%) 7,489 14.25%
Turn Turnout (76.06%) 52,550 76.06%
1992 Results -  General Election (9 April 1992)
Conservative
Con Conservative (52.50%) 28,895 52.50%
Lab Labour (12.20%) 6,685 12.20%
LD Liberal Democrat (27.10%) 14,902 27.10%
Oth Other (8.20%) 4,513 8.20%
Maj Majority (25.40%) 13,993 25.40%
Turn Turnout (80.83%) 54,995 80.83%

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