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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win 1M

Gordon
Liberal Democrat hold

Constituency Profile by Robert Waller
Gordon in north east Scotland has for some time looked like a safe Liberal Democrat seat, despite its (almost certainly incorrect) allocation to the Conservatives by the team of academics creating notional, or imaginary, results for the 1992 election on the boundaries which came into force in 1997. Malcolm Bruce won by a margin of more than 16 per cent of the total vote in the 1997 General Election, and Nora Radcliffe won by more than 12 per cent from the SNP with the Tories down to third in the Scottish Parliament election of 1999. Bruce may well even increase his majority next time in one of Scotland's larger electorates, even though he has probably not benefited from the 1997 removal of some thousands of suburban Aberdeen voters now that city has three seats under its own name. The new Gordon is more rural, the latest centres of population being small burghs like Inverurie, Keith, Huntly and Turriff, and including the farmland of the valleys of many rivers like the Don, the Elleron, the Bogie and the Ythan (names to conjure with). But that seems to hold few fears for the resilient Malcolm Bruce.

Personality Profile by Byron Criddle
Malcolm Bruce, elected here in 1983, has been leader of the Scottish Liberals and Treasury spokesman, but under Charles Kennedy's leadership he has the rather non-job of Chairman of the Parliamentary Party. A short man with a Scottish name, he actually comes from Birkenhead (born 1944) and attended Wrekin College, Shropshire, arriving in Scotland in order to attend St Andrew's University. A former journalist, initially on the Liverpool Daily Post and then on oil-industry-related publications in Aberdeen, he retrained as a barrister in 1995 as an insurance against losing his wobbly seat. He is of the Liberal faction that avoids Lib-Labbery, worried about the Conservative origins of many of his Gordon votes.
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 10.70% 14.99% 71.36
Affluent Greys, Rural Communities 14.14% 2.13% 664.79
Prosperous Pensioners, Retirement Areas 0.68% 2.49% 27.27
Expanding
Affluent Executives, Family Areas 15.41% 4.43% 348.13
Well-Off Workers, Family Areas 14.01% 7.27% 192.56
Rising
Affluent Urbanites, Town & City Areas 2.31% 2.56% 90.00
Prosperous Professionals, Metropolitan Areas 0.01% 2.04% 0.52
Better-Off Executives, Inner City Areas 0.30% 3.94% 7.69
Settling
Comfortable Middle Agers, Mature Home Owning Areas 10.10% 13.04% 77.48
Skilled Workers, Home Owning Areas 4.19% 12.70% 32.95
Aspiring
New Home Owners, Mature Communities 10.45% 8.14% 128.31
White Collar Workers, Better-Off Multi Ethnic Areas 0.48% 4.02% 12.00
Striving
Older People, Less Prosperous Areas 6.67% 3.19% 209.51
Council Estate Residents, Better-Off Homes 8.24% 11.31% 72.89
Council Estate Residents, High Unemployment 1.28% 3.06% 41.82
Council Estate Residents, Greatest Hardship 1.04% 2.52% 41.11
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.00% 0.06% 0.00
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
0-5K 6.69% 9.41% 71.02
5-10K 13.22% 16.63% 79.50
10-15K 14.76% 16.58% 89.01
15-20K 13.31% 13.58% 98.02
20-25K 11.01% 10.39% 105.90
25-30K 8.75% 7.77% 112.52
30-35K 6.83% 5.79% 117.96
35-40K 5.30% 4.33% 122.34
40-45K 4.11% 3.27% 125.82
45-50K 3.19% 2.48% 128.54
50-55K 2.49% 1.90% 130.65
55-60K 1.95% 1.47% 132.24
60-65K 1.54% 1.15% 133.41
65-70K 1.22% 0.91% 134.24
70-75K 0.97% 0.72% 134.79
75-80K 0.78% 0.57% 135.12
80-85K 0.63% 0.46% 135.25
85-90K 0.51% 0.37% 135.24
90-95K 0.41% 0.31% 135.11
95-100K 0.34% 0.25% 134.87
100K + 1.76% 1.34% 131.17

Local Map of the constituency
Gordon - Local Map of the constituency

National Map of the constituency
Gordon - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (4.00%) Liberal Democrat (15.41%) SNP (1.37%)
Conservative (- 21.96%)
Labour (3.22%) Liberal Democrat (2.90%)
Conservative (-  3.05%) SNP (-  3.51%)
Con - 21.96%
Lab 4.00%
LD 15.41%
SNP 1.37%
Con - 3.05%
Lab 3.22%
LD 2.90%
SNP - 3.51%
2001 Results - General Election (7 June 2001)
Malcolm Bruce
Liberal Democrat hold
Con Conservative (23.00%) 8,049 23.00%
Lab Labour (13.51%) 4,730 13.51%
LD Liberal Democrat (45.51%) 15,928 45.51%
SNP SNP (16.46%) 5,760 16.46%
Oth Other (1.53%) 534 1.53%
Maj Majority (22.51%) 7,879 22.51%
Turn Turnout (58.34%) 35,001 58.34%
2001 Results - General Election (7 June 2001)
Malcolm Bruce
Liberal Democrat hold
LD Malcolm Bruce 15,928 45.51%
SNP Rhona Kemp 5,760 16.46%
C Nanette Milne 8,049 23.00%
SSP John Sangster 534 1.53%
L Ellis Thorpe 4,730 13.51%
Candidates representing 5 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Malcolm Bruce
Liberal Democrat
Con Conservative (26.04%) 11,002 26.04%
Lab Labour (10.30%) 4,350 10.30%
LD Liberal Democrat (42.61%) 17,999 42.61%
SNP SNP (19.97%) 8,435 19.97%
Ref Referendum (1.09%) 459 1.09%
Oth 0 0.00%
Maj Majority (16.56%) 6,997 16.56%
Turn Turnout (71.89%) 42,245 71.89%
1992 Results -  General Election (9 April 1992)
Liberal Democrat
Con Conservative (48.00%) 19,596 48.00%
Lab Labour (6.30%) 2,561 6.30%
LD Liberal Democrat (27.20%) 11,110 27.20%
SNP SNP (18.60%) 7,593 18.60%
Oth 0 0.00%
Maj Majority (20.80%) 8,486 20.80%
Turn Turnout (72.04%) 40,860 72.04%

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