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election2001
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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win £1M

Mitcham & Morden
Labour hold

Constituency Profile by Robert Waller
Greater London seems scarcely to have moved away from Labour at all since 1997, and certainly in the Merton Borough elections the next year they repeated Siobhain McDonagh's achievement of claiming twice the Tory vote in Mitcham and Morden. It is not beyond the bounds of possibility that this will happen for a third time in succession; it seems almost beyond those bounds that Labour might actually lose in their stronger half of what has become a strong borough, including unpretentious neighbourhoods like Phipps Bridge and part of the St. Helier estate shared with the Borough of Sutton, and Colliers Wood in the Wandle valley.

Personality Profile by Byron Criddle
Siobhain McDonagh, elected here in 1997, performed her part in the Blairite revolution by savaging Arthur Scargill for his opposition to the Clause Four redraft. Born 1960 into an Irish Catholic family, and educated at Holy Cross Secondary Modern, Colliers Wood, and at Essex University, her sister Margaret is General Secretary of the Labour Party, and her parliamentary aide, David Cairns, about to be elected MP for Greenock, following her campaign to lift the ban on ex-RC priests sitting as MPs. A Merton councillor for 15 years but quiet in the House, she registers her on-message support in the press whether praising Alastair Campbell or damning Ken Livingstone for his negative impact on Labourís support in London.
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 0.00% 14.99% 0.00
Affluent Greys, Rural Communities 0.00% 2.13% 0.00
Prosperous Pensioners, Retirement Areas 0.07% 2.49% 2.69
Expanding
Affluent Executives, Family Areas 0.15% 4.43% 3.33
Well-Off Workers, Family Areas 0.00% 7.27% 0.00
Rising
Affluent Urbanites, Town & City Areas 6.16% 2.56% 240.31
Prosperous Professionals, Metropolitan Areas 6.43% 2.04% 314.90
Better-Off Executives, Inner City Areas 1.21% 3.94% 30.72
Settling
Comfortable Middle Agers, Mature Home Owning Areas 5.80% 13.04% 44.48
Skilled Workers, Home Owning Areas 28.65% 12.70% 225.55
Aspiring
New Home Owners, Mature Communities 3.58% 8.14% 43.98
White Collar Workers, Better-Off Multi Ethnic Areas 26.09% 4.02% 648.65
Striving
Older People, Less Prosperous Areas 4.21% 3.19% 132.10
Council Estate Residents, Better-Off Homes 12.13% 11.31% 107.21
Council Estate Residents, High Unemployment 2.49% 3.06% 81.21
Council Estate Residents, Greatest Hardship 0.68% 2.52% 26.91
People in Multi-Ethnic, Low-Income Areas 2.37% 2.10% 112.70
Unclassified
Unclassified 0.00% 0.06% 0.00
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
£0-5K 7.16% 9.41% 76.03
£5-10K 14.12% 16.63% 84.88
£10-15K 15.51% 16.58% 93.53
£15-20K 13.70% 13.58% 100.89
£20-25K 11.09% 10.39% 106.75
£25-30K 8.65% 7.77% 111.24
£30-35K 6.64% 5.79% 114.58
£35-40K 5.07% 4.33% 116.99
£40-45K 3.87% 3.27% 118.66
£45-50K 2.97% 2.48% 119.74
£50-55K 2.29% 1.90% 120.36
£55-60K 1.78% 1.47% 120.61
£60-65K 1.39% 1.15% 120.59
£65-70K 1.09% 0.91% 120.35
£70-75K 0.86% 0.72% 119.94
£75-80K 0.69% 0.57% 119.40
£80-85K 0.55% 0.46% 118.76
£85-90K 0.44% 0.37% 118.04
£90-95K 0.36% 0.31% 117.27
£95-100K 0.29% 0.25% 116.45
£100K + 1.48% 1.34% 110.20

Local Map of the constituency
Mitcham & Morden - Local Map of the constituency

National Map of the constituency
Mitcham & Morden - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (15.27%)
Conservative (- 16.79%) Liberal Democrat (-  1.62%)
Labour (2.05%) Liberal Democrat (2.49%)
Conservative (-  5.60%)
Con - 16.79%
Lab 15.27%
LD - 1.62%
Con - 5.60%
Lab 2.05%
LD 2.49%
2001 Results - General Election (7 June 2001)
Siobhain McDonagh
Labour hold
Con Conservative (24.11%) 9,151 24.11%
Lab Labour (60.42%) 22,936 60.42%
LD Liberal Democrat (10.06%) 3,820 10.06%
Oth Other (5.41%) 2,054 5.41%
Maj Majority (36.31%) 13,785 36.31%
Turn Turnout (57.80%) 37,961 57.80%
2001 Results - General Election (7 June 2001)
Siobhain McDonagh
Labour hold
LD Nicholas Harris 3,820 10.06%
L Siobhain McDonagh 22,936 60.42%
UK Adrian Roberts 486 1.28%
C Harry Stokes 9,151 24.11%
BNP John Tyndall 642 1.69%
G Tom Walsh 926 2.44%
Candidates representing 6 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Siobhain McDonagh
Labour gain
Con Conservative (29.71%) 14,243 29.71%
Lab Labour (58.37%) 27,984 58.37%
LD Liberal Democrat (7.58%) 3,632 7.58%
Ref Referendum (1.69%) 810 1.69%
Oth Other (2.66%) 1,277 2.66%
Maj Majority (28.66%) 13,741 28.66%
Turn Turnout (73.33%) 47,946 73.33%
1992 Results -  General Election (9 April 1992)
Conservative
Con Conservative (46.50%) 23,789 46.50%
Lab Labour (43.10%) 22,055 43.10%
LD Liberal Democrat (9.20%) 4,687 9.20%
Oth Other (1.30%) 655 1.30%
Maj Majority (3.40%) 1,734 3.40%
Turn Turnout (83.09%) 51,186 83.09%

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