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election2001
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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win 1M

Norfolk Mid
Conservative hold

Constituency Profile by Robert Waller
This seat includes a part of the Broads, and a few small towns such as East Dereham, Aylsham and Acle, and a chunk of Norwich suburbs, togther with a large number of villages spread across the interior of the big east Anglian county. The latter element may well have saved Keith Simpson, for he held on against a larger than average swing for Norfolk by only 1,336 votes against Labour in the 1997 General Election. He may come to appreciate a personal incumbency vote such as that his popular predecessor Richard Ryder held, for the Conservatives can regard no seat in either Norfolk or Suffolk as rock solid for them despite Labour's aberrant rural tradition in the county. This time round, Labour's standard is again borne by Daniel Zeichner, who benefited from the 13 per cent swing against the Tories in this seat in 1997.

Personality Profile by Byron Criddle
Keith Simpson, a Conservative Whip and earlier a Defence spokesman, was elected in 1997 as one of the handful of Clarke supporters in that intake of Tory MPs, despite his own concealed doubts over the single currency. A burly moustachioed, jovial man in the manner of a Mace grocer, he was born in 1949 and educated at Thorpe Grammar School, Hull University and King's College London. He lectured at Sandhurst and Shrivenham and authored books on 'the Old Contemptibles' and the Waffen SS, with a look about him appropriately more of the former than of the latter. Labour's Daniel Zeichner, a former researcher to John Garrett MP, fought the seat in 1997 and was educated at Trinity School, Croydon and King's College Cambridge.
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 29.86% 14.99% 199.14
Affluent Greys, Rural Communities 7.36% 2.13% 346.02
Prosperous Pensioners, Retirement Areas 3.12% 2.49% 125.65
Expanding
Affluent Executives, Family Areas 2.18% 4.43% 49.34
Well-Off Workers, Family Areas 7.58% 7.27% 104.18
Rising
Affluent Urbanites, Town & City Areas 0.03% 2.56% 1.03
Prosperous Professionals, Metropolitan Areas 0.00% 2.04% 0.00
Better-Off Executives, Inner City Areas 0.00% 3.94% 0.00
Settling
Comfortable Middle Agers, Mature Home Owning Areas 34.72% 13.04% 266.26
Skilled Workers, Home Owning Areas 2.76% 12.70% 21.71
Aspiring
New Home Owners, Mature Communities 9.52% 8.14% 116.90
White Collar Workers, Better-Off Multi Ethnic Areas 0.32% 4.02% 7.91
Striving
Older People, Less Prosperous Areas 1.16% 3.19% 36.57
Council Estate Residents, Better-Off Homes 1.28% 11.31% 11.29
Council Estate Residents, High Unemployment 0.12% 3.06% 3.86
Council Estate Residents, Greatest Hardship 0.00% 2.52% 0.00
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.00% 0.06% 0.00
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
0-5K 8.96% 9.41% 95.22
5-10K 17.13% 16.63% 103.00
10-15K 17.73% 16.58% 106.95
15-20K 14.66% 13.58% 107.94
20-25K 11.10% 10.39% 106.79
25-30K 8.11% 7.77% 104.26
30-35K 5.84% 5.79% 100.90
35-40K 4.21% 4.33% 97.13
40-45K 3.04% 3.27% 93.20
45-50K 2.22% 2.48% 89.27
50-55K 1.63% 1.90% 85.46
55-60K 1.21% 1.47% 81.81
60-65K 0.90% 1.15% 78.36
65-70K 0.68% 0.91% 75.11
70-75K 0.52% 0.72% 72.07
75-80K 0.40% 0.57% 69.23
80-85K 0.31% 0.46% 66.57
85-90K 0.24% 0.37% 64.10
90-95K 0.19% 0.31% 61.79
95-100K 0.15% 0.25% 59.63
100K + 0.66% 1.34% 48.91

Local Map of the constituency
Norfolk Mid - Local Map of the constituency

National Map of the constituency
Norfolk Mid - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (11.15%)
Conservative (- 15.02%) Liberal Democrat (-  4.00%)
Conservative (5.49%)
Labour (-  1.62%) Liberal Democrat (-  0.39%)
Con - 15.02%
Lab 11.15%
LD - 4.00%
Con 5.49%
Lab - 1.62%
LD - 0.39%
2001 Results - General Election (7 June 2001)
Keith Simpson
Conservative hold
Con Conservative (45.07%) 23,519 45.07%
Lab Labour (35.63%) 18,597 35.63%
LD Liberal Democrat (14.60%) 7,621 14.60%
Oth Other (4.70%) 2,451 4.70%
Maj Majority (9.43%) 4,922 9.43%
Turn Turnout (69.67%) 52,188 69.67%
2001 Results - General Election (7 June 2001)
Keith Simpson
Conservative hold
UK John Agnew 1,333 2.55%
LD Vivienne Clifford-Jackson 7,621 14.60%
G Peter Reeve 1,118 2.14%
C Keith Simpson 23,519 45.07%
L Daniel Zeichner 18,597 35.63%
Candidates representing 5 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Keith Simpson
Conservative
Con Conservative (39.58%) 22,739 39.58%
Lab Labour (37.25%) 21,403 37.25%
LD Liberal Democrat (15.00%) 8,617 15.00%
Ref Referendum (5.62%) 3,229 5.62%
Oth Other (2.56%) 1,469 2.56%
Maj Majority (2.33%) 1,336 2.33%
Turn Turnout (76.29%) 57,457 76.29%
1992 Results -  General Election (9 April 1992)
Conservative
Con Conservative (54.60%) 32,481 54.60%
Lab Labour (26.10%) 15,537 26.10%
LD Liberal Democrat (19.00%) 11,316 19.00%
Oth Other (0.40%) 209 0.40%
Maj Majority (28.50%) 16,944 28.50%
Turn Turnout (83.62%) 59,543 83.62%

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