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election2001
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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win 1M

Salisbury
Conservative hold

Constituency Profile by Robert Waller
If there had been the degree of tactical voting in Salisbury in 1997 found in many other Conservative - Lib Dem marginals, Robert Key would at best have been in serious trouble. However, the Labour vote actually increased by eight and a half per cent, almost doubling to over 10,000, while the Liberal Democrat share fell by 5pc, letting the Conservative through with under 43pc of the total. This may represent Key's lowest ebb, for besides any national recovery on the Tories' part, it should be noted that over 3,000 votes, a deposit saving level, were recorded here in 1997 by the UK Independence Party, whose candidate was Nigel Farage, now the party leader and a Member of the European Parliament. Unlike the late Sir James Goldsmith's Referendum party, the UKIP still exists, but it too has suffered from internal disputes and the European issue may not play quite as strongly in 2001, even if the pro-EU Key is targeted again.

Personality Profile by Byron Criddle
Robert Key, a Defence spokesman, is a churchy man for a churchy seat. Son of a former Bishop of Truro, he was born in 1945, educated at Sherborne and Clare College, Cambridge and taught economics at Harrow before becoming MP here in 1983. More genial than his similarly fat and double-chinned constituent, Sir Edward Heath (for whom he was briefly PPS), he has trimmed from One Nation Europhilia to a degree of scepticism as reflected in his backing for Lilley for leader in 1997. John Major had dropped him as a junior transport minister in 1994. A voter for lowering the homosexual age of consent to 16, he is less politically correct on the matter of women in the armed forces.
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 27.20% 14.99% 181.40
Affluent Greys, Rural Communities 4.17% 2.13% 195.94
Prosperous Pensioners, Retirement Areas 1.53% 2.49% 61.69
Expanding
Affluent Executives, Family Areas 9.36% 4.43% 211.61
Well-Off Workers, Family Areas 5.60% 7.27% 76.96
Rising
Affluent Urbanites, Town & City Areas 0.33% 2.56% 12.89
Prosperous Professionals, Metropolitan Areas 0.01% 2.04% 0.36
Better-Off Executives, Inner City Areas 1.06% 3.94% 26.82
Settling
Comfortable Middle Agers, Mature Home Owning Areas 22.07% 13.04% 169.28
Skilled Workers, Home Owning Areas 5.19% 12.70% 40.87
Aspiring
New Home Owners, Mature Communities 9.94% 8.14% 122.11
White Collar Workers, Better-Off Multi Ethnic Areas 6.68% 4.02% 166.11
Striving
Older People, Less Prosperous Areas 1.89% 3.19% 59.47
Council Estate Residents, Better-Off Homes 4.70% 11.31% 41.55
Council Estate Residents, High Unemployment 0.26% 3.06% 8.59
Council Estate Residents, Greatest Hardship 0.00% 2.52% 0.00
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.00% 0.06% 0.00
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
0-5K 7.16% 9.41% 76.09
5-10K 14.66% 16.63% 88.17
10-15K 16.47% 16.58% 99.37
15-20K 14.54% 13.58% 107.03
20-25K 11.54% 10.39% 110.99
25-30K 8.73% 7.77% 112.23
30-35K 6.47% 5.79% 111.76
35-40K 4.78% 4.33% 110.29
40-45K 3.54% 3.27% 108.28
45-50K 2.63% 2.48% 106.02
50-55K 1.97% 1.90% 103.66
55-60K 1.49% 1.47% 101.28
60-65K 1.14% 1.15% 98.95
65-70K 0.88% 0.91% 96.69
70-75K 0.68% 0.72% 94.51
75-80K 0.53% 0.57% 92.41
80-85K 0.42% 0.46% 90.40
85-90K 0.33% 0.37% 88.48
90-95K 0.26% 0.31% 86.65
95-100K 0.21% 0.25% 84.90
100K + 1.01% 1.34% 75.24

Local Map of the constituency
Salisbury - Local Map of the constituency

National Map of the constituency
Salisbury - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (8.59%)
Conservative (-  9.05%) Liberal Democrat (-  5.03%)
Conservative (3.68%)
Labour (-  0.10%) Liberal Democrat (-  2.09%)
Con - 9.05%
Lab 8.59%
LD - 5.03%
Con 3.68%
Lab - 0.10%
LD - 2.09%
2001 Results - General Election (7 June 2001)
Robert Key
Conservative hold
Con Conservative (46.63%) 24,527 46.63%
Lab Labour (17.49%) 9,199 17.49%
LD Liberal Democrat (30.08%) 15,824 30.08%
Oth Other (5.80%) 3,053 5.80%
Maj Majority (16.54%) 8,703 16.54%
Turn Turnout (65.31%) 52,603 65.31%
2001 Results - General Election (7 June 2001)
Robert Key
Conservative hold
LD Yvonne Emmerson-Peirce 15,824 30.08%
C Robert Key 24,527 46.63%
L Sue Mallory 9,199 17.49%
G Hamish Soutar 1,095 2.08%
UK Malcolm Wood 1,958 3.72%
Candidates representing 5 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Robert Key
Conservative
Con Conservative (42.95%) 25,012 42.95%
Lab Labour (17.59%) 10,242 17.59%
LD Liberal Democrat (32.17%) 18,736 32.17%
Ref 0 0.00%
Oth Other (7.30%) 4,249 7.30%
Maj Majority (10.78%) 6,276 10.78%
Turn Turnout (73.75%) 58,239 73.75%
1992 Results -  General Election (9 April 1992)
Conservative
Con Conservative (52.00%) 31,546 52.00%
Lab Labour (9.00%) 5,483 9.00%
LD Liberal Democrat (37.20%) 22,573 37.20%
Oth Other (1.70%) 1,052 1.70%
Maj Majority (14.80%) 8,973 14.80%
Turn Turnout (79.60%) 60,654 79.60%

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