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election2001
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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win 1M

Staffordshire Moorlands
Labour hold

Constituency Profile by Robert Waller
Staffordshire is not usually associated with hills and moors, but some of the most attractive parts of the Peak District, such as the Manifold valley, the Upper Dove near Longnor, and the wild rocks of the Roaches are to be found in this constituency. But this is not the territory which colours the politics of this seat, redrawn much in Labour's favour in 1997, but rather the industrial towns of Biddulph and Kidsgrove just north of Stoke on Trent, which is massively Labour. In fact, the class makeup of Staffordshire Moorlands is well to the manual occupational side of average. The swing recorded last time looks smaller than average, but that it most likely to be due to the difficulties of estimating the hypothetical result for 1992 before the boundary changes. No aberrant behaviour is to be expected next time.

Personality Profile by Byron Criddle
Charlotte Atkins, daughter of former leftwing Preston MP, Ron Atkins, was elected here in 1997. Her own leftwing past is airbrushed, but she was co-author in 1981 with Chris Mullin of the innocuous-sounding 'How to select and reselect your MP', which was actually the leftwing activists' manual for tipping rightwing MPs out of the party and into the SDP. But by 1990 she was the NEC-imposed candidate in the Eastbourne byelection and in the nineties a leading activist in the orthodox pursuit of feminisation via all-women shortlists. In the front row of the famous 'Blair's Babes' photograph, she has been less obtrusive since. Online as well as on-message, she has advocated sacking 'computer-phobic-school teachers.'
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 10.24% 14.99% 68.31
Affluent Greys, Rural Communities 4.52% 2.13% 212.67
Prosperous Pensioners, Retirement Areas 0.60% 2.49% 24.32
Expanding
Affluent Executives, Family Areas 3.55% 4.43% 80.32
Well-Off Workers, Family Areas 17.83% 7.27% 245.19
Rising
Affluent Urbanites, Town & City Areas 0.03% 2.56% 1.34
Prosperous Professionals, Metropolitan Areas 0.00% 2.04% 0.00
Better-Off Executives, Inner City Areas 0.02% 3.94% 0.45
Settling
Comfortable Middle Agers, Mature Home Owning Areas 17.58% 13.04% 134.82
Skilled Workers, Home Owning Areas 22.40% 12.70% 176.31
Aspiring
New Home Owners, Mature Communities 12.83% 8.14% 157.53
White Collar Workers, Better-Off Multi Ethnic Areas 0.55% 4.02% 13.80
Striving
Older People, Less Prosperous Areas 1.75% 3.19% 54.94
Council Estate Residents, Better-Off Homes 7.46% 11.31% 65.98
Council Estate Residents, High Unemployment 0.00% 3.06% 0.00
Council Estate Residents, Greatest Hardship 0.38% 2.52% 15.11
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.24% 0.06% 382.26
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
0-5K 8.38% 9.41% 89.03
5-10K 17.36% 16.63% 104.40
10-15K 18.26% 16.58% 110.11
15-20K 15.05% 13.58% 110.77
20-25K 11.28% 10.39% 108.49
25-30K 8.13% 7.77% 104.63
30-35K 5.79% 5.79% 100.00
35-40K 4.12% 4.33% 95.10
40-45K 2.95% 3.27% 90.21
45-50K 2.12% 2.48% 85.49
50-55K 1.54% 1.90% 81.02
55-60K 1.13% 1.47% 76.84
60-65K 0.84% 1.15% 72.96
65-70K 0.63% 0.91% 69.38
70-75K 0.48% 0.72% 66.07
75-80K 0.36% 0.57% 63.03
80-85K 0.28% 0.46% 60.23
85-90K 0.22% 0.37% 57.66
90-95K 0.17% 0.31% 55.29
95-100K 0.13% 0.25% 53.11
100K + 0.58% 1.34% 43.06

Local Map of the constituency
Staffordshire Moorlands - Local Map of the constituency

National Map of the constituency
Staffordshire Moorlands - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (11.31%)
Conservative (-  6.15%) Liberal Democrat (-  5.29%)
Conservative (2.77%) Liberal Democrat (1.79%)
Labour (-  3.20%)
Con - 6.15%
Lab 11.31%
LD - 5.29%
Con 2.77%
Lab - 3.20%
LD 1.79%
2001 Results - General Election (7 June 2001)
Charlotte Atkins
Labour hold
Con Conservative (35.32%) 15,066 35.32%
Lab Labour (49.00%) 20,904 49.00%
LD Liberal Democrat (13.90%) 5,928 13.90%
Oth Other (1.78%) 760 1.78%
Maj Majority (13.69%) 5,838 13.69%
Turn Turnout (63.90%) 42,658 63.90%
2001 Results - General Election (7 June 2001)
Charlotte Atkins
Labour hold
L Charlotte Atkins 20,904 49.00%
UK Paul Gilbert 760 1.78%
C Marcus Hayes 15,066 35.32%
LD John Redfern 5,928 13.90%
Candidates representing 4 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Charlotte Atkins
Labour
Con Conservative (32.55%) 16,637 32.55%
Lab Labour (52.21%) 26,686 52.21%
LD Liberal Democrat (12.11%) 6,191 12.11%
Ref Referendum (3.14%) 1,603 3.14%
Oth 0 0.00%
Maj Majority (19.66%) 10,049 19.66%
Turn Turnout (77.34%) 51,117 77.34%
1992 Results -  General Election (9 April 1992)
Labour
Con Conservative (38.70%) 20,787 38.70%
Lab Labour (40.90%) 21,972 40.90%
LD Liberal Democrat (17.40%) 9,381 17.40%
Oth Other (3.00%) 1,629 3.00%
Maj Majority (2.20%) 1,185 2.20%
Turn Turnout (80.20%) 53,769 80.20%

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