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election2001
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Readers Poll Con 52% Lab 28% LD 18% Nat 2% Enter your vote to win 1M

Swindon North
Labour hold

Constituency Profile by Robert Waller
Both Swindon seats, redrawn in time for the 1997 election, come into the category of constituencies which are likely to be won by whoever forms the government at Westminster. North is somewhat better for Labour than south, with a 16pc lead in 1997 compared with 11pc, and this has been confirmed in Euro-elections in 1999 (when Labour was only 4pc behind compared with 10pc in South) although the council, now unitary, has been re-warded which makes the 2000 local elections hard to translate into parliamentary terms. With the continued growth of Swindon in neighbourhoods like Abbey Mead (which returned Conservative councillors in 2000) and the inclusion of semi-rural wards in both seats, neither can be regarded as fully safe for Labour in a fluid situation here in the "M4 corridor" in north Wiltshire.

Personality Profile by Byron Criddle
Michael Wills, a junior Education minister, was elected in 1997 after an acrimonious selection contest in which he as a metropolitan Blairite was pitted against the local AEEU convenor Jim D'Avila, and which with other defeats for its nominated candidates elsewhere, led to AEEU withdrawal of funds from Labour. A tall, smooth and beaky former diplomat and television producer, he was born in 1952 and educated at public school (Haberdashers' Aske's) and Cambridge (Clare College). Appointed by Chancellor Brown to proselytise on behalf of a single European currency, and backing Brown's view of Britain as "the first multicultural, multinational state," he was in 2000 given added ministerial responsibility - as someone of Austrian Jewish and New Zealand Irish Catholic parentage - for "patriotism" and "national identity."
ACORN Population Profile of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
Thriving
Wealthy Achievers, Suburban Areas 9.64% 14.99% 64.29
Affluent Greys, Rural Communities 0.15% 2.13% 7.13
Prosperous Pensioners, Retirement Areas 0.22% 2.49% 8.85
Expanding
Affluent Executives, Family Areas 15.23% 4.43% 344.18
Well-Off Workers, Family Areas 11.78% 7.27% 161.90
Rising
Affluent Urbanites, Town & City Areas 2.63% 2.56% 102.60
Prosperous Professionals, Metropolitan Areas 0.00% 2.04% 0.00
Better-Off Executives, Inner City Areas 0.06% 3.94% 1.57
Settling
Comfortable Middle Agers, Mature Home Owning Areas 15.81% 13.04% 121.25
Skilled Workers, Home Owning Areas 22.15% 12.70% 174.41
Aspiring
New Home Owners, Mature Communities 6.77% 8.14% 83.09
White Collar Workers, Better-Off Multi Ethnic Areas 0.00% 4.02% 0.00
Striving
Older People, Less Prosperous Areas 2.35% 3.19% 73.72
Council Estate Residents, Better-Off Homes 11.06% 11.31% 97.81
Council Estate Residents, High Unemployment 0.62% 3.06% 20.16
Council Estate Residents, Greatest Hardship 1.45% 2.52% 57.71
People in Multi-Ethnic, Low-Income Areas 0.00% 2.10% 0.00
Unclassified
Unclassified 0.08% 0.06% 121.62
Household Income of the constituency
  Area
Percent
GB
Percent
Index
GB=100
 
0-5K 6.43% 9.41% 68.35
5-10K 13.55% 16.63% 81.45
10-15K 15.42% 16.58% 92.98
15-20K 13.90% 13.58% 102.34
20-25K 11.38% 10.39% 109.48
25-30K 8.91% 7.77% 114.66
30-35K 6.84% 5.79% 118.14
35-40K 5.21% 4.33% 120.21
40-45K 3.95% 3.27% 121.11
45-50K 3.00% 2.48% 121.06
50-55K 2.29% 1.90% 120.25
55-60K 1.75% 1.47% 118.85
60-65K 1.35% 1.15% 116.99
65-70K 1.04% 0.91% 114.78
70-75K 0.81% 0.72% 112.33
75-80K 0.63% 0.57% 109.71
80-85K 0.49% 0.46% 106.99
85-90K 0.39% 0.37% 104.20
90-95K 0.31% 0.31% 101.40
95-100K 0.25% 0.25% 98.62
100K + 1.11% 1.34% 82.39

Local Map of the constituency
Swindon North - Local Map of the constituency

National Map of the constituency
Swindon North - National Map of the constituency

Swing
1992-1997 1997-2001
Labour (7.08%)
Conservative (-  7.05%) Liberal Democrat (-  1.68%)
Labour (3.07%)
Conservative (-  0.15%) Liberal Democrat (-  1.37%)
Con - 7.05%
Lab 7.08%
LD - 1.68%
Con - 0.15%
Lab 3.07%
LD - 1.37%
2001 Results - General Election (7 June 2001)
Michael Wills
Labour hold
Con Conservative (33.70%) 14,266 33.70%
Lab Labour (52.85%) 22,371 52.85%
LD Liberal Democrat (11.55%) 4,891 11.55%
Oth Other (1.89%) 800 1.89%
Maj Majority (19.15%) 8,105 19.15%
Turn Turnout (61.05%) 42,328 61.05%
2001 Results - General Election (7 June 2001)
Michael Wills
Labour hold
UK Brian Lloyd 800 1.89%
C Nick Martin 14,266 33.70%
LD David Nation 4,891 11.55%
L Michael Wills 22,371 52.85%
Candidates representing 4 parties stood for election to this seat.
1997 Results - General Election (1 May 1997)
Michael Wills
Labour
Con Conservative (33.85%) 16,341 33.85%
Lab Labour (49.78%) 24,029 49.78%
LD Liberal Democrat (12.92%) 6,237 12.92%
Ref Referendum (3.18%) 1,533 3.18%
Oth Other (0.27%) 130 0.27%
Maj Majority (15.93%) 7,688 15.93%
Turn Turnout (73.66%) 48,270 73.66%
1992 Results -  General Election (9 April 1992)
Labour
Con Conservative (40.90%) 20,391 40.90%
Lab Labour (42.70%) 21,273 42.70%
LD Liberal Democrat (14.60%) 7,299 14.60%
Oth Other (1.80%) 879 1.80%
Maj Majority (1.80%) 882 1.80%
Turn Turnout (77.24%) 49,842 77.24%

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